SharkStudio01
Strategy & content calendar
Every post has a purpose and goes live before travellers start planning
Includes:
- Audience and selling-point analysis
- Content direction
- Keyword and publishing-rhythm planning
RedNote (Xiaohongshu) UGC / KOC marketing studio
Get your brand found, trusted and saved on RedNote
A global outlook. Connected to Chinese consumers.
We help hotels, travel destinations and lifestyle brands reach Chinese consumers. With authentic UGC and KOC content, a clear keyword strategy and weekly reviews, we turn individual posts into a reputation people can keep finding on RedNote.
Without authentic content, your brand is almost invisible when Chinese consumers search.
Why RedNote
Where Chinese consumers discover, compare and decide
Before a trip they look up guides; before booking a hotel they read real stays; before buying they search what others say. On RedNote people search actively and trust real experiences from ordinary users more than official ads.
~300M
Monthly active users
As of Sept 2023
~90%
Of content is user-generated (UGC)
As of Sept 2023
~60%
Of daily active users search on RedNote
As of Dec 2023
Source: RED official data, 2023. For reference only.
For international brands, one authentic, searchable post often shapes a decision more than an ad.
A global outlook, connected to Chinese consumers
SharkStudio is a content marketing studio registered in the Netherlands, focused on RedNote UGC (user-generated content) and KOC (key opinion consumer) marketing. We do one thing and do it in depth: helping international brands build an authentic, credible and searchable presence where Chinese consumers make decisions.
- Focused on RedNote UGC / KOC only
- Serving international brands across Europe, the Middle East, North America and beyond, with content planned from the Chinese consumer's point of view
- All collaborations run through RedNote's official channels
Registered inThe Netherlands
KvK number42007909
FoundedMarch 2026
Websitesharkstudio.nl
Core services
From strategy to review, every step has a deliverable
Every service works towards one goal: authentic content that keeps building reputation and search value for your brand.
02
KOC selection & execution
Build trust through real recommendations
Includes:
- Account screening with data checks
- A content brief for every KOC
- Collaborations placed through RedNote's official channels
03
Weekly UGC review
Every piece of content is checked before it goes live
Includes:
- Pre-publication review against your brand guidelines
- Ongoing tracking of published posts
04
Review & final report
Make results visible and improvable
Includes:
- Summary of content and search performance
- Recommendations for next steps
Industries
See a case studyIndustries we specialise in
Hotels & resorts
Make the hotel itself a reason to travel, not just one option in a destination guide.
Travel destinations
Put your destination into the guides Chinese travellers read and save again and again before they go.
Lifestyle & premium brands
Reach people interested in international lifestyle and quality consumption through real experiences.
Target marketChinese consumers, especially those planning outbound travel and interested in international lifestyle.
How we work
A clear process with a transparent rhythm
You always know what we are doing and what comes next.
Discovery
Your goals, target audience, key products and timeline
Proposal
Strategy framework, content direction and an initial schedule
Agreement
Scope, deliverables and communication agreed together
Execution & weekly review
KOC selection, content creation and approved publishing, with weekly reviews and regular updates
Final report
Project summary and recommendations for further optimisation
Case study
An international luxury hotel
The challenge
The destination was popular on RedNote, but there were few authentic posts about the hotel itself, so it rarely appeared in Chinese travellers' searches and guides.
Our approach
Positioned the hotel as a destination in itself and wove it naturally into destination guides and holiday scenes
Planned a content calendar around popular destination keywords, ahead of peak season
Combined three tiers of creators (quality everyday users, strong KOCs and influencers) with a brief for each content style
Ran every collaboration through RedNote's official channels, with brand approval before publishing and a weekly UGC review
What we learned: three content types that reinforce each other
Mood contentsparks interest
Story contentbuilds trust
Guide contentbuilds lasting search and save value
To protect client confidentiality, we share the approach only, without figures or names.
Why SharkStudio
Focused, transparent, built on real content
We don't try to do everything. We do RedNote UGC / KOC, and we do it well.
Talk to us about your brandFocused on RedNote UGC / KOC
No one-size-fits-all: we build long-term reputation and search value with real user content.
Global outlook, China focus
We work directly with global brands across Europe, the Middle East, North America and beyond, and plan content from the Chinese consumer's perspective.
Standard process, data-driven
Clear deliverables at every step; data-based account screening lowers selection risk.
Compliant and transparent
All collaborations run through RedNote's official channels, and content is approved by the brand before publishing.
Contact
Want more Chinese consumers to see your brand on RedNote?
Get in touch and tell us about your goals and timeline. We will come back with initial ideas.
Send us an email